Google Buys Zagat: Here's Why

Google Buys Zagat: Here's Why: Google has acquired Zagat, the review company that rates restaurants, stores, hotels and more by surveying consumers, in an effort to beef up its host of services with more and better content. Google's Marissa Mayer, VP of local, maps and location services, announced in blog post that the Google will "collaborate with Zagat to bring the power of Google search and Google Maps to their products and users, and to bring their innovation, trust and wealth of experience to our users."